Lunchtime Learning: The Catalyst: How to Change Anyone's Mind (MSLL121322)


Course Memo

Everyone has something they want to change, but change often feels hard, and despite our best effort, sometimes nothing happens. Could there be a better way? Facilitator Cara Adney will introduce you to a revolutionary approach to change based on Jonah Berger’s book by the same name; one that doesn’t include pushing harder or exerting more energy, but instead focuses on removing barriers. You will discover the five hidden factors that impede change, and how by mitigating them, you can change anything.