Recharge: A Series for Women - Impression Management: Confidence is Key (Virtual) (MSRC022521)

Course Memo

When it comes to business, we’ve all heard the phrase you’ve only got one chance to make the right first impression. The reality is – the first and most important first impression starts with you. When you walk out the door each day, how can you be confident that you can take on whatever challenges the world throws at you? For many women, this starts by looking in the mirror and liking what they see. In cognitive science, embodied cognition is the idea that the mind is connected to the brain and that the body influences the mind. Using this science, researchers from the Kellogg School of Management at Northwestern University have found that clothing can affect our behavior. So, it makes sense that when you’re not feeling your best, you’re more likely to unconsciously not be at your best. Learn how Alison Lumbatis, a one-time work-from-home telecom network engineer, wife and mom of three, transformed her personal yoga pants rut into a booming business that empowers women to embrace and express their confidence by building a functional and fashionable wardrobe that fit their daily lives.

(first impressions, confidence, fashion, functional, cognitive behavior)