Digital Marketing Power Camp (CDMPC)

(09/06/2019-09/27/2019)

Course Memo

This specialized, four session series, offers a unique approach to the options and effectiveness of your digital marketing. Session 1 lets you determine who how effective your website is with respect to traffic and search engine optimization (SEO). Session 2 explores online advertising and a variety of tools for determining the success. Session 3 lets you discover list building, tools, what determines "good copy", response rates, and your overall online reputation management. Finally, Session 4 addresses how to effectively use social media marketing in your overall strategy. The ideal participants are those most vested in the digital marketing efforts. Access to your Google Analytics account. (Google, digital marketing, computers)